Proxies are a flexible gateway for your device's connection to every website. Without a proxy, websites send content back to your device's unique IP (Internet Protocol) address. With a proxy, websites only send content back to the proxy's IP address, which then forwards web content to your device:
When you make a web request through a proxy:
Without a proxy, websites you access can see your unique IP address (and the associated geolocation information), any data shared by your browser, and most critically – any data that can be linked to your IP and browsing "fingerprint" through various commercial & government databases that aggregate personal data!
(via the web connection)
(exposed by your browser)
(in third-party databases)
Your IP address is your device's unique identifier assigned by our Internet Service Provider (ISP) for connecting to the Internet. For your request to this website (squidproxies.com), our web server sees:
From there, popular IP address geolocation databases typically share the information associated with your IP address, including the ISP and approximate location:
IP | ... |
City | ... |
Region | ... |
Postal Code | ... |
Country | ... |
Continent | ... |
Timezone | ... |
ISP Organization | ... |
These popular geolocation services maintain independent IP location databases, so you can test your IP address against additional IP geolocation databases below:
Your browser also reveals a tremendous amount of information about your system to websites for applications to optimize your browsing experience. However, sophisticated data aggregators have combined each of these data points together into a "IP + browser fingerprint" which can often be used to uniquely identify your browser and device across all the websites you interact with.
For example, here is some of the information shared by your current browser:
Your Fingerprint ID | ... |
Browser User Agent | ... |
Browser Version | ... |
Operating System | ... |
CPU Information | ... |
Screen Resolution | ... |
Screen Colors | ... |
Device Locale | ... |
Device Timezone | ... |
System Fonts | ... |
Various organizations also maintain extensive databases to link IP addresses to households -– including linking IP addresses and browser fingerprints to names, addresses, phone numbers, and social media profiles – for marketing, legal, and law enforcement purposes.
Some examples of such databases include:
Database | Description |
El Toro's Household DB | El Toro's patented algorithm provides marketers with accurate, traceable and transparent targeting that matches IP addresses to precise household addresses… with up to a "95% confidence level". |
Palantir's Gotham DB | Palantir's Gotham database aggregates billions of records, including IP addresses from ISP subscriber records to individuals, addresses, phone numbers, and social security numbers, for law enforcement and intelligence purposes. |
Oracle's BlueKai | Oracle's BlueKai platform collects and aggregates user data, including IP addresses, to build detailed consumer profiles for targeted advertising. This data encompasses browsing behavior, purchase history, and demographic information. |
Tapad's Device Graph | Tapad (owned by Experian) links IP addresses and device identifiers to identify and target consumers across multiple devices within a household. This facilitates consistent messaging and measurement across platforms. |
NSA's XKeyscore | The NSA's XKeyscore program collects and analyzes global internet data, including IP addresses, to identify and monitor individuals' online activities for intelligence purposes. It allows analysts to search and retrieve vast amounts of digital communications. |
GCHQ's Karma Police | The UK's GCHQ operated the Karma Police program to collect IP addresses and web browsing histories, aiming to build profiles of internet users for surveillance and intelligence gathering. |
Russia's SORM | Russia's System for Operative Investigative Activities (SORM) mandates ISPs to provide the Federal Security Service (FSB) with access to users' communications, including IP addresses, for surveillance and monitoring purposes. |
Proxies are versatile tools that can come with a variety of benefits for web browsing:
Proxies provide multiple layers of protection and functionality that can significantly enhance your online operations and security posture:
How businesses and individuals leverage proxies for competitive advantage:
Gather large-scale data from websites without getting blocked.
Manage multiple accounts safely and efficiently.
Check search rankings from different locations.
Verify ad placements and prevent fraud.
Monitor competitor pricing and market trends.
Access location-specific pricing and availability.
How different industries leverage proxies to gain competitive advantages:
Monitor competitor pricing, track inventory levels, and gather market intelligence for strategic decision-making.
Collect real-time market data, monitor financial news, and ensure regulatory compliance across multiple jurisdictions.
Aggregate property listings, analyze market trends, and identify investment opportunities across multiple regions.
Verify ad placements, monitor campaigns across regions, and manage multiple social media accounts effectively.
Access location-specific pricing, monitor competitor rates, and aggregate travel deals from multiple sources.
Conduct security testing, gather threat intelligence, and monitor for potential security vulnerabilities.
Mask your real IP address and maintain anonymity while browsing.
Perform large-scale data collection without rate limiting.
Access geo-restricted content from any location worldwide.
Additional protection against cyber attacks and threats.
Manage multiple online personas and accounts safely.
Gather competitive intelligence and market insights.
Different proxy types serve different purposes. Choose the right type based on your specific needs for speed, anonymity, and success rates.
Proxies are categorized based on their IP source and infrastructure:
High-speed proxies hosted in data centers, offering the fastest speeds and most reliable connections.
$2-10/proxy/month
85-95%
4 primary applications
Different protocols determine how your proxy communicates and what applications it supports:
Most common protocol for web browsing and API requests.
Choose between static and rotating IP strategies based on your operational requirements:
Maintain the same IP address for extended periods.
Quick comparison of different proxy types to help you make the right choice:
Proxy Type | Speed | Anonymity | Cost | Success Rate | Best For |
Datacenter Proxies | 85-95% | Web scraping at scale | |||
Residential Proxies | 90-98% | E-commerce monitoring | |||
Mobile Proxies | 95-99% | Accessing mobile-only features | |||
ISP Proxies | 90-96% | High-performance scraping |
Select your proxy type based on these key factors:
Consider whether you need high-speed scraping, social media management, or ad verification.
Balance cost against performance requirements for your specific application.
Determine if you prioritize speed, success rates, or anonymity for your operations.
Assess how important it is to avoid detection by target websites.
Consider if you need specific locations or global coverage for your use case.
Factor in the volume of requests and concurrent connections you'll need.
Understanding different authentication methods and security features available with proxy services:
Most Common Method: Standard credential-based authentication
Most proxy applications, especially when security is important
Fastest Method: Authentication based on your IP address
High-performance applications with static IP addresses
Understanding pricing models and total cost of ownership for different proxy types:
Proxy Type | Pricing Model | Typical Range | Best Value For | Hidden Costs |
Datacenter | Per IP/month | $2-10/proxy | High-volume scraping | Bandwidth limits, setup fees |
Residential | Per GB | $1-8/GB | Quality over quantity | Minimum commitments, overage fees |
Mobile | Per IP/month | $50-200/proxy | Premium applications | Limited availability, wait times |
ISP | Per IP/month | $10-30/proxy | Balanced performance | Setup complexity, limited providers |
Based on common use cases, here are our recommendations for different scenarios:
Recommended: Datacenter Proxies
Recommended: Residential Proxies
Recommended: Mobile Phone Proxies
Optimize your proxy setup with these advanced techniques and best practices:
Learn from common pitfalls to ensure successful proxy implementation:
The cheapest option often leads to poor performance and wasted time. Consider total cost of ownership including success rates.
Not matching proxy locations to your target audience can lead to blocked requests, irrelevant data, or reduced performance.
Sending too many requests too quickly can trigger rate limits and IP bans, defeating the purpose of using proxies.
Using unsecured proxy connections or sharing credentials can expose sensitive data and compromise operations.
Failing to track success rates and response times means missing optimization opportunities and potential issues.
Skipping proper testing phases can lead to production failures and wasted resources on the wrong proxy type.
Get started with proxies in 4 simple steps:
Determine your use case, budget, and performance requirements before choosing a proxy type.
Select between datacenter, residential, mobile, or ISP proxies based on your specific needs.
Set up authentication, rotation strategy, and geographic targeting, then test thoroughly.
Track performance metrics and adjust your configuration for optimal results.
There's a plethora of browser-based proxy providers hosting free ad-supported web proxy service, typically for casual personal use:
Provider | Features | Pricing |
ProxySite |
| Free: Ad-supported |
CroxyProxy |
| Free: Ad-supported / $3.50/month: Premium |
KProxy |
| Free: Ad-supported / $10/month: Premium |
Last updated: May 21, 2025
When choosing a proxy provider, consider these critical factors to ensure you select the right service for your specific needs and requirements:
The number one factor between you and your proxy provider. Look for established companies with transparent practices and positive reviews from legitimate customers.
Make sure the provider's allowed use cases align with your intended purposes. Some providers restrict certain activities like social media management or scraping specific websites.
Evaluate how the provider handles your data and connection security. Look for providers with secure authentication methods and encryption for sensitive data.
Understand what information the provider logs about your activity. Privacy-focused providers should maintain minimal logs and have clear retention policies.
Determine if the provider owns their infrastructure or resells another company's proxies. Direct providers typically offer better support and more consistent service.
Test for speed and reliability before committing to a provider. Look for services offering trial periods or money-back guarantees to assess performance.
Check uptime guarantees and real-world performance. A provider should maintain at least 99.9% uptime for their proxy services.
Verify that the provider's IPs can access the websites and services you need. Clean IPs with good reputations are essential for successful operations.
Ensure the provider has a sufficiently large and diverse pool of IPs. A larger pool reduces the risk of IP bans and improves rotation capabilities.
With so many options available, selecting the right proxy provider can be overwhelming. Our team can help you evaluate providers based on your specific requirements and budget.
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